Content Marketing Manager
We are a B2B SaaS company registered in the USA and selling internationally, with all marketing aimed at an English-speaking audience.
We already serve 1,000+ customers. Our proprietary technology sits at the intersection of AI and lead generation. Our target clients are marketing and IT freelancers and agencies.
Markets: USA, Canada, EU.
We’re hiring a B2B SaaS marketer for English-speaking markets (You’ll join a five-person marketing team and drive lead growth in the USA / Canada plus the EU.)
Current inbound volume
We generate 250–350 SQLs per month through:
- SEO
- PPC (Facebook, X, LinkedIn)
- Influencer marketing
- SMM (X, LinkedIn)
- Cold email + LinkedIn outreach
Mission & KPIs
Grow demo-qualified SQLs to 650 per month at a cost per SQL ≤ $65 via PPC and influencer channels (SEO welcome, too). Traffic will flow to:
- Direct-response landing pages
- VSL funnels
- Educational & automated-webinar funnels
What you’ll own
- Design & execute strategies to hit 650 demo bookings / mo, CAC ≤ $250
- Run and/or manage paid campaigns (hands-on or through vendors)
- Build & optimize funnels: landing pages, messaging, offers, copy, video, etc.
- Analytics, reporting, A/B testing across every stage
- Optional: source and manage influencer collaborations in the US freelance/agency space
- Optional: expand SEO
What you’ll need to win
- 3+ years in a similar B2B SaaS or EdTech marketing role for the US/Canadian market
- Track record of 1,000+ SQL demo bookings / mo on international markets
- Mastery of analytics tools (GA, Mixpanel, Tableau or similar)
- CRM fluency (HubSpot, Salesforce, etc.)
- Funnel design & analysis skills
- Hands-on experience with Google Ads, LinkedIn Ads, Facebook Ads
- Fluent English
- Proven ability to hire/manage SEO, PPC, SMM, influencer vendors
- Experience deploying $30k+ monthly PPC/influence budgets while meeting CAC targets
What we offer
- $1,000–2,000 base salary + KPI bonuses up to $3,000–4,000 total (final package based on experience)
- Official contract with a fast-growing, US-registered company
- Clear path to CMO
- 5/2 schedule in your time zone