Hard skills:

• 1.5+ years of experience as a marketer, preferably in English-speaking markets with B2C products.
• Deep knowledge and successful experience in at least one of the following areas: CRO sites, PPC, Affiliate marketing, SMM or Email marketing
• Knowledge of analytics tools such as GA4/Amplitude, Clarity/Hotjar or similar.
• Experience in data interpretation and hypothesis generation.
• English at the Upper Intermediate level and above.

A plus would be:

• Experience in traffic generation and subsequent conversion.
• Experience in creating landing pages, websites, internal pages for individual activities as a customer. Basic knowledge of Figma.
• Experience in building and testing funnels to attract new customers.
• Knowledge of the Edtech and Education niche in general.

Soft skills:

• Analytical mindset
• Ability to set priorities
• Independence
• Flexibility, ability to find the most optimal solutions for the tasks set
• Proactivity
• Willingness to learn

Responsibilities:
Depending on past experience and strong skills, it may be:

- Working on website conversion
- Creating and testing funnels for different types of traffic (TikTok, mobile contextual advertising)
- Lead nurturing in the email channel
- Assistance in launching or independent launch of advertising on platforms with target audience
- Preparing creatives, scripts, ideas for funnels for cooperation with influencers
- Creating and launching new products
- Reporting to stakeholders based on results

Position benefits:

• No micromanagement
• The ability to be fully responsible for a certain area of ​​activity, experiment and record the result