Senior Email Marketing Manager
Necessary Skills
Requirements for the position:
- 4+ years of experience as an Email Marketing Manager
- Experience with campaigns and automated chains Experience with a large user base (from 500k)
- Knowledge of English at Upper Intermediate+ level and generally excellent communication skills
- Understanding of all basic best practices and deep knowledge of the technical side of email marketing;
- High technical, analytical and problem-solving skills - the ability to think dynamically about solving technical problems and troubleshooting;
It will be a big plus:
- Knowledge of html and the ability to compose letters independently
- Previous experience with Stripo You are from SendGrid, Wooxy
- Understanding the logic of spam filters and having successful cases of getting out of them
- You are a confident basic user of Figma - you know how to render a mockup of a future letter, etc
- You think not only about how which email will be sent, how and to whom, but also about the next step - the landing page.
- You know how to order landing pages for email marketing needs.
- Experience in European and American markets
Personal Qualities
We are looking for an experienced, ambitious, entrepreneurial, communicative, courageous, proactive and result-oriented email marketer to join the Email Marketing team and help us make our email communications better and more successful.
Main duties:
- Increasing income from the email channel
- Registering accounts and setting tasks for the integration of new ESPs
- Setting tasks for creating and transferring new variables (triggers, placeholders) to ESP
- Follower segmentation
- Creation of maps of communication with subscribers
- Analysis of competitors
- Management of the process of creating new templates from idea to launch
- Creation and launch of email campaigns
- Creation and launch of automated email chains
- Localization of email communication in 10+ languages
- Deep monitoring and analysis of key metrics of each template, landing page, reputation
- Derivation and maintenance of domain and IP reputation at a high level
- Carrying out AB tests of various formats
- Cooperation with content copy departments, designers, front/back-end developers, product managers and product marketers
- Independently track industry best practices and implement them within us
What we offer:
Culture of professional development:
Professional training compensation;
Visiting specialized events;
Compensation for studying a foreign language;
Access to the electronic library;
Brainstack Leadership school, where we grow leaders within the company;
Possibility of switching.
Comfortable working conditions:Hybrid work format, where you can choose how to work - remotely or from the office in Kyiv;
Employment of FOP;
100% paid sick leave;
18 days of annual leave and 3 days off;
Medical insurance;
Events for teams;
Support of colleagues who joined the ranks of the Armed Forces;
Participation in social projects.