Marketing Analyst.
An online pharmacy and physician services platform that is changing the healthcare industry is looking for a Marketing Analyst.
Our platform serves millions of European patients, helping them get the medicines they need quickly, efficiently and discreetly.
As a marketing analyst, your role will be to:
Work closely with the marketing department and stakeholders within the department. Use advanced analytics, data mining, and BI tools to deliver world-class marketing
analyzes to identify patterns and trends from multiple large data sets and capture complete activity.
Translate business questions and requirements into structural analysis and accordingly define appropriate methods, metrics and solutions to establish and monitor success and explain the impact of activities.
Become an analytics hub for the marketing department, tracking new user performance, user acquisition, and marketing tests while identifying gaps and opportunities.
Create and implement reporting dashboards that track important performance metrics and trends, allowing the marketing team to make more informed decisions.
Provide valuable results, recommendations, guidance, conclusions and ideas.
Plan, create and maintain BI reports for various marketing groups and senior management for the purpose of monitoring &
provide information about marketing activities (eg LTV, ROI forecast)
Key requirements:
3+ years of experience in online marketing analytics, performance marketing, experimentation, A/B testing and evaluation of marketing campaigns across platforms.
Ability to present complex information in clear visualizations (including Tableau, Excel (can perform complex functions)).
Knowledge of online marketing metrics and terminology including CPM, CPC, CPL, CPA, etc
Advanced SQL skills to create complex database queries, complex data manipulation and deep analysis
Extensive experience with data visualization tools (eg Tableau, Periscope). to generate regular reports/dashboards to track the performance of multiple channels.
Ability to clearly communicate the analytical story to executives, channel owners and partners and influence strategic business decisions.
Analytical and problem-solving skills; should be very convenient for data analysis and decision making.
*There is an office in Kyiv that works 24\7, there is always electricity and the Internet, you can visit as you
wish.
It is possible to visit the Israeli office if you do not live in Ukraine.
- Tableau, Excel, Periscope
- Знання показників онлайн-маркетингу та термінології, включаючи CPM, CPC, CPL, CPA тощо
- Досконалий рівень навичок SQL
- Понад 3 роки досвіду в онлайн-маркетинговій аналітиці, ефективному маркетингу, експериментуванні, A/B-тестах та оцінці маркетингових кампаній на різних платформах.