We are looking for a Marketing Lead to define and execute our marketing strategy. This is our first dedicated marketing hire, and we need a well-rounded, scrappy individual to build a scalable marketing engine from the ground up. You will have direct ownership over how Reform is positioned, discovered, and adopted, working closely with the founders to drive consistent top-of-funnel growth. This role is critical as we have several major conferences approaching in the next few months.

What will you be doing?

• Own Reform’s end-to-end marketing strategy, from messaging to execution across all channels.
• Develop and scale our presence at industry conferences and events to generate high-quality leads.
• Create and manage content across various formats, including website copy, case studies, blog posts, and LinkedIn content.
• Partner closely with the sales team to drive pipeline through demand generation and compelling sales materials.
• Experiment with and scale new online acquisition channels, including ad campaigns and SEO.

Work experience

• 4 -​ 8 years of experience in B2B SaaS marketing,​ with a focus on demand generation and content creation for technical products.​
• Experience at an early-​stage or high-​growth startup.​
• Marketing generalist:​ must have experience across online (SEO,​ ads,​ content) AND in-​person/event channels
• Conference/event marketing experience — several sponsored conferences in next 3–4 months
• Experience building a marketing function from the ground up.​

Nice to have

• Experience in the logistics or supply chain industry.​
• Experience as a former founder,​ especially from YC.​

Why candidates should join

Reform is building the AI-powered workspace for freight forwarding that's backed by Y Combinator. They're reinventing a $100 billion foundational industry with cutting-edge AI and workflow automation.

You'll work directly with experienced founders who come from high-growth YC companies like Cointracker. The customer base has been growing rapidly over the past year as they go upmarket to larger enterprises.

This is the first dedicated marketing hire with direct ownership over Reform's entire marketing strategy and execution. You'll define how Reform is positioned and discovered while working closely with founders in a fast-moving environment.