AI Content Marketer
About this role
We are looking for an AI Content Marketer to own the creation and execution of content around our AEO (Answer Engine Optimization) strategy.
In the past year, we've launched a suite of AI-powered product tools that are growing rapidly through product launches. We are now building the sustainable, compounding content engine that will fuel our next phase of growth. This role is helping build that engine by creating content that helps product teams discover us through AI-powered search. You'll work with top-tier AEO strategy experts who will provide direction, while you own the rapid, high-quality execution across every content format imaginable. This is a hands-on role for someone who thrives on variety, moves fast, and gets energized by seeing their content drive real business results. It will require juggling many initiatives, mastering new AI tools weekly, and becoming the Swiss Army knife of content creation. But you'll be instrumental in establishing Reforge as the go-to resource for product teams embracing AI.
WHY THIS ROLE IS UNIQUE
- Help Build A New Channel- AEO is one of the next major distribution channels. Help build it from the ground up and learn from industry experts while doing it. Unprecedented Assets - Leverage a massive library of deep content created by industry experts.
- AI-First Content Creation - You'll use AI tools daily - from Claude and ChatGPT for research and writing, to Midjourney for visuals, to HeyGen for video creation. Direct Business Impact - Your content will directly drive leads for our new AI products. You'll see immediate impact on revenue and user growth. Variety at Scale - One day you're creating a YouTube tutorial, the next you're crafting Reddit responses, then building landing pages. Never a dull moment.
- Work with Industry Experts - Partner with leading AEO strategists and tap into our network of product leaders from companies like OpenAI, Canva, Slack, and Notion.
WHO YOU'LL WORK WITH
- Brian Balfour (CEO) - You'll have direct access to Brian, receiving strategic direction and feedback on high-priority initiatives
- Jimmy Daly (Marketing Lead)- Work with Jimmy Daly who leads our marketing content. Jimmy has a decade plus of experience and deep network in the content space.
- External AEO Strategists - Partner with leading experts like Ethan Smith (Graphite) who will provide keyword research, competitive analysis, and strategic direction Will Georges (Head of Data) - Partner with Will to analyze content performance and identify opportunities
WHAT YOU'LL OWN
- You'll own the end-to-end execution of our AEO content creation, working closely with external partners to maximize our visibility across all surfaces where product teams seek solutions.
- Your responsibilities will include:
- Multi-Format Content Creation - Write optimized blog posts, comprehensive guides, and landing pages about AI prototyping, user research, and product development tools
- Landing Page Creation - Format, write, and create landing pages in tools like Framer.
- Video Production - Script, record, and edit YouTube tutorials and how-to videos that showcase our tools and methodologies
- Community Engagement - Monitor and respond to relevant Reddit threads, Slack communities, and forums where product teams discuss challenges we solve AI Tool Mastery - Leverage ChatGPT, Claude, Midjourney, Runway, and emerging AI tools to 10x your content output without sacrificing quality
- Content Repurposing - Transform existing Reforge content (research recordings, course materials, expert interviews) into new formats optimized for discovery Performance Tracking - Work with AEO tools to measure content impact and iterate based on what drives actual leads and conversions
- Rapid Experimentation - Launch 20+ content experiments monthly across different
Professional Background:
- Multimedia content creators with experience in written, video, and visual content.
- Experience in AI tools (ChatGPT, Claude, MidJourney, Runway, etc.).
- B2B/B2C SaaS startups experience (Seed to Series A preferred).
- Strong familiarity with online communities (Reddit, Slack, YouTube, Discord).
Key Skills:
- End-to-end content production (blogs, landing pages, guides, tutorials, videos).
- Video scripting, recording, and editing for tutorials/how-to content.
- Proficiency in AI tools for content research, generation, and distribution.
- Understanding of AEO (Answer Engine Optimization) and search-driven content strategies.
- Strong project management and experimental mindset—able to run multiple content initiatives simultaneously.
Soft Skills:
- Scrappy problem solver, independent operator.
- Curiosity about AI, product development, and emerging technology.
- Experimental and comfortable testing multiple content formats quickly.
- Excellent written communication for a professional, technical audience.
4+ years of experience
Salary - $136K - $184K
Equity - Competitive equity
Visa sponsorship not available
Remote work policy
Full-time position
Interview process
- Screening call with Marketing Lead (30 min)
- Interview with CEO (30-60 min)
- Test project (Take home)
- Interview with COO