Growth Marketing Lead
Full-time | Hybrid 
Salary: $130k – $175k | Equity: 0.3%–1%
Visa sponsorship: Not available

About this role

We are seeking a Growth Marketing Lead with 8–10+ years of experience in performance marketing, specifically in scaling paid channels profitably (Google, Facebook, YouTube, etc.). The ideal candidate is quant-driven, AI-curious, and has at least one meaningful role in healthcare/health tech (excluding biotech).

You will be hands-on with performance marketing, funnel optimization, and retention experiments, leveraging AI tools, first-party data, and deep analytics to drive efficient CAC, improved conversion rates, and stronger LTV.

Bonus experience: marketing to Medicare or senior populations, building SEO/organic/affiliate/influencer channels, and cross-functional work with product/ops to improve retention and LTV.

Responsibilities

Own Paid Acquisition & Growth Experiments

• Run and scale campaigns across Google, Meta, YouTube, and emerging channels.

• Use AI workflows for audience segmentation, creative generation, and rapid testing.

Optimize Funnels & Retention

• Map the patient journey and identify friction points.

• Continuously improve conversion rates from ad click → intake → advocate call → retention.

Leverage First-Party Data

• Set up tracking pipelines and send events via Conversions APIs.

• Measure CAC/LTV rigorously and build dashboards guiding weekly spend and creative decisions.

Build a Repeatable Marketing Engine

• Identify what works and double down.

• Translate learnings into a scalable playbook for acquisition and retention.

Requirements

Experience

• 8+ years in growth marketing with a focus on performance marketing, ideally at a healthcare startup.

• 7+ years in healthcare operations, ideally at startups from Seed to Series C.

• Clinical outcomes experience and prior experience recruiting/scaling teams.

Education

• Bachelor’s degree in a quantitative field.

Hard Skills

• Knowledge of health plans and healthcare systems.

• Hands-on experience with Google Ads, Meta Ads, YouTube, and analytics platforms.

• Familiarity with AI tools for marketing automation and funnel optimization.

Soft Skills

• Execution-driven problem solver.

• Comfortable with ambiguity and fast-moving environments.

• Able to translate insights into actionable growth strategies.

Traits to Avoid

• Mostly large, corporate/late-stage (Series D+) backgrounds.

• Product/project-only profiles without real operations ownership.

• Candidates expecting immediate people management or large teams rather than being hands-on.

Tech Stack

• Google Sheets, AI shortcuts

About the Team

• Founded by experienced entrepreneurs with successful exits and deep healthcare + tech expertise.

• Backed by top-tier investors and advisors.

• Fast-moving, lean, impact-driven, and guided by conscious leadership principles.